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Business Improvement Plan, Port of Sunderland, England
Following our previous commission, Sunderland City Council retained us to prepare scenarios for how the Port could be organised, managed, and traded into a position of financial self-sufficiency. This included a clear analysis of the cost structure of the activities of the port, and a thorough assessment of the markets and cargoes that the Port might win. The objective was to identify how it could transition to a fully sustainable port business. (2009)
The key aspects of the plan were:
- Clear analysis of the cost / revenue / profitability structure of the port business to establish exactly where it is now.
- Market review of the Port of Sunderland’s competitive position, and identification of cargo in the regional market and key opportunities for growth.
- Identifying any outstanding essential requirements for maintenance, and potential ideas for physical development.
- Preparation of a new governance and organisation structure.
Identification of measures to achieve financial improvement and financial analysis to illustrate how the Port may achieve its goal of financial self-sustainability.
Bulk Shipping, Bulk Terminals, Business Needs, Business Plan, Catching, Communities, Developed Economies, England, Financial Appraisal, Fisheries & Seafood, Management, Marine Leisure, Market Assessment, Ports & Harbours, Public Sector, Regions, Sectors, Shipping, Shipyard & Boatyard, Skills, UK